Social media is a game-changer for B2B marketing. It’s clear that the future of B2B lies in the digital world of social media. B2B businesses are already benefiting from social media in ways they couldn’t have imagined before.
If you’re not convinced, just take a look at the amazing B2B campaigns on social media that have achieved huge success. Big players like HubSpot, Google, and IBM are now catering to both businesses and customers. They’re doing an awesome job of sharing content that’s interesting to their audience, which in turn helps build their following. They don’t have to keep pushing their products and services anymore, because they’ve already nailed it on social media.
What Does It Take?
To make a B2B business successful on social media, there are a few things to keep in mind. First, you need to strike a balance with your content: it should be engaging without disrupting your audience’s experience on the platform. But most importantly, you need to know what your audience wants so you can provide content that they’ll love and benefit from.
B2B companies have totally transformed the social media game. If you want to get in on the action and connect with your audience, try out some of these tried-and-true B2B marketing strategies on social media
Set Up Intelligent Goals
If you want to do well on social media, you gotta have a plan. Set some goals that you can measure, like how many people you want to attract or how much brand recognition you want. These KPIs will help you keep track of how successful you are later on.
Watch Your Competitors
Hey, it’s always a smart move to keep an eye on your competitors in business. Remember, they might have opened doors to social media marketing that you can also use.
Check if they did well with their last campaign. If they did, and your audience is similar, take inspiration from it. But don’t copy everything they did, okay? To stand out, you gotta find the right opportunities
Share Content That’s Original
Instead of sharing content from other sources just for the sake of posting something on social media, it’s better to focus on creating original content. Your audience can easily tell the difference between something you came up with versus something you just reposted. So, to establish a strong presence on social media, try to create fresh and unique content.
Don’t just keep sharing the same content repeatedly, aim to create a positive impact on your brand.
Make Good Use of Multimedia
Why do social media marketers get excited when social platforms release new features? It’s because they get to try out new ideas with their audience and have a new tool to play with.
For instance, you can use distinctive multimedia formats on different channels, like LinkedIn documents, Twitter polls, and Instagram Stories. By adding an interest factor through freshly created multimedia content, you can grab your audience’s attention on social media.
Spotlight Your Employees
Yo, check it out! Nowadays, B2B companies that are killing it are showcasing their employees on social media. It’s a dope way to make your brand more relatable and let peeps see who’s behind the company. ‘Cause let’s be real, the real MVP of your biz is your peeps, not the product or service.
So, here’s a thought – why not post a pic of the 20-person team who made that killer product instead of just posting the product itself? Then, those 20 peeps can share it on their own socials, and it’ll get even more exposure.
Just make sure you get your employees’ permission first before putting their faces/names out there. Have them sign a release or something, you know, to keep things legit.
Use a Brand Voice That Is Distinguished
Hey, did you know that every time you post or respond on social media, you’re showing off your brand’s voice? It’s not just about having a recognizable logo, it’s about having a vibe that people can pick up on right away. Your social content should always be in sync with your company’s outlook, you know what I’m saying?
Provide Support Provide Support
It’s super annoying for your followers when they hit you up for help on social media and get nada in response. But don’t worry, you can totally save the day! The key is to fix the issue pronto and hit them back with a response right away. That way, not only will you make that customer happy again, but you’ll also show everyone else how much you care about your peeps.
Be Consistent
Keeping things consistent on social media can be tough, but it’s key to building a solid presence. You gotta put in a ton of work to plan and create content so you can post something every day. But if you’re just starting out, it might be a good idea to slow your roll a bit. Instead of posting all the time, focus on creating super dope content that your audience will love and only post once or twice a week for a while
Do Some Experimenting with Posting Times and Content
Once you get the hang of posting regularly, it’s time to shake things up a bit and see what works best for you. Here are some things to try out:
- See if your follower count goes up when you spend more time replying to comments.
- Test out different numbers of hashtags and see if it affects your post reach.
- Try segmenting your audience to see how they react to different ads.
- Compare how still images do versus videos.
- Experiment with posting less often or more often.
- Use more emojis and see if that boosts your engagement.
- Switch up where you put your links to see which placement gets the most clicks.
- Mix things up with your copy – try using stats and questions to see what resonates with your audience.
Be Conversational
Yo, social media is all about being social! It’s all about connecting peeps with other peeps – whether it’s people connecting with businesses or businesses connecting with other businesses. But here’s the thing – if you’re only ever talking about your products and services, you’re gonna turn people off. Nobody wants to be bombarded with ads all the time when they’re trying to chill on social media.
So, what should you do instead? Easy – find out what your audience is into and chat about that. It’s all about building relationships, you feel me? And now that you’ve learned some tips for B2B marketing on social media, it’s time to put that knowledge to work and start making those connections!
