Hey there! Do you know which marketing channel can give you the best return on investment? Yup, you guessed it right, it’s email marketing! But just sending out any old email won’t cut it. You need to make sure your emails stand out and grab the reader’s attention.
So, how can you make sure your emails are catchy? Well, the secret lies in your email subject lines. And guess what? Using emojis in your subject lines is a great way to make them stand out! I know it sounds weird, but trust me, it really works! So, if you want to maximize the effectiveness of your email subject lines, you gotta start using emojis!
The Creation of Effective Subject Lines and Emails
Hey, I bet you’re working hard on creating awesome emails that not only look good but also get your subscribers to click, right? But wait, don’t forget about the subject line! That’s the first thing your subscribers see, so it’s super important to make it just as interesting as the email itself, if not more!
So, how can you make sure your subject line stands out? Well, like we said before, emojis are the way to go! They can really help you grab your subscriber’s attention and make them want to open your email. Don’t waste all your hard work on a boring subject line. Use emojis to make it pop!
Why Emojis?
What’s the big deal about emojis in the subject line of your emails? Aren’t you supposed to avoid the use of emojis at all costs? Somewhere along the line, someone probably told you that you should avoid using emojis in your email content, your social media posts, and more; and that rings true in any number of cases. But when it comes to email subject lines, must you avoid the use of emojis? Maybe not. Here’s why.
When you take a standard email subject line and want to add visual appeal and emphasis, one of the best ways can be with emojis. In a simple yet extremely effective way, they can be used to convey emotion, tone, and add personality. What’s more, rather than just your standard inbox clutter, they can help make an email different from all the rest. That attracts attention. This means your email stands a better chance of getting opened.
Right and Wrong Usage
Now, when it comes to using emojis in your email subject lines, there’s a right way and a wrong way to do it.
You gotta make sure the emojis you use match your brand and company’s voice and fit the context of your email. If you use too many emojis, your email could come off as unprofessional or even spammy. But, if you don’t use enough or they’re not catchy, your email will just blend in with all the other boring emails in people’s inboxes, and nobody will even open it!
So, find that sweet spot and use emojis wisely to make your emails stand out and get the attention they deserve.
Six Tips for Using Emojis in Email Subject Lines
Okay, so you wanna start using emojis in your email subject lines? Here are some tips to get you started!
First of all, keep it simple. You don’t need a bunch of emojis to make an impact. Just one well-chosen emoji can make all the difference.
Also, try to stick with universal emojis that everyone understands, and avoid using ones that might not work on certain devices or platforms.
Make sure the emoji you choose fits with your message and the emotion you’re trying to convey. Don’t pick one that’s totally unrelated to your content.
And don’t forget to be aware of any cultural differences that might affect the meaning of your emoji. You don’t wanna accidentally offend anyone!
Finally, test it out before you send it to your whole list. Some people just don’t like emojis, so make sure your audience is receptive to them. And be mindful of the tone you’re trying to convey with your emoji – they can be powerful tools for conveying emotions.
Subject Line Emojis – Best Practices
So, now that you’ve got some tips on using emojis in your email subject lines, let’s talk about a few best practices to make the most of them:
Highlight Your Idea – If you want to make your point stand out, use an emoji that relates to your keyword after it. Placing an emoji before your keyword can make the subject line confusing and difficult to read.
Express Your Emotions – You can use stylized face emojis to convey the tone of your message. They can help you create the perfect balance of humor, seriousness, or sincerity.
Keep it Relevant – It’s important to use an emoji that is related to the subject line in some way. Holidays and seasons can provide a great opportunity to use emojis that align with the content of your email.
Know Your Content – Even if your message has a serious tone or you cater to a conservative audience, you can still add an emoji. With over 2,000 emojis to choose from, you can find one that fits your message. Just make sure it makes sense in the context of your content.
Best Emojis – Top 9
Hey, here are the top 9 most commonly used emojis that you can try to use in your email subject lines to attract attention:
- Fire 🔥
- Smiling with heart eyes 😍
- Single red heart ❤️
- Grinning face with smiling eyes 😁
- Sparkles ✨
- Purple heart 💜
- Blue heart 💙
- Green heart 💚
- “Registered” (R in a circle) ®️
But don’t forget that just because these are popular doesn’t mean they are the best fit for your brand or message. You need to make sure that the emoji you choose conveys the right emotion and matches the voice of your company.
Key Take Away
Using emojis in email subject lines is a great way to get people to open your emails and engage with your content. But you have to make sure they match your brand’s voice and are used appropriately.
The biggest challenge in email marketing is getting people to actually open your emails. So, in your email campaign, you need to make sure your copy and design will motivate people to click and engage with your content, and ultimately, help you achieve your goals.
