Hey there! If you’ve been scrolling through social media lately, you might have come across some posts from bloggers that are marked as “sponsored” on Facebook. These influencers are using a tool called Facebook Branded Content, which lets them post sponsored content on their page.

Now, let’s dive a bit deeper into this Facebook branded content tool. Essentially, it’s a feature that allows creators to tag a business partner when they create posts that include paid promotions. This helps the content stay transparent and compliant with Facebook’s policies.

Some interesting tidbits about the branded content tool include the fact that it can only be used by verified Facebook pages with at least 10,000 followers. Plus, the tool lets businesses see metrics such as reach and engagement for the branded content.

So, there you have it! If you’re a social media influencer or a business looking to collaborate with influencers, the Facebook Branded Content tool could be a valuable asset to your strategy.

Branded Content – What Is It?

In simple terms, branded content refers to any post that promotes or features a third-party sponsor, brand, or product. This includes live videos, 360 videos, links, instant articles, videos, photos, and text. Usually, these posts are made by famous people, media companies, or other influencers.

The history of branded content dates back to the 1930s when brands started sponsoring soap operas for entertainment purposes. As time went on, it evolved to sponsorships and product placements across TV and radio. Nowadays, branded content takes the form of digital editorial content to highlight a marketer’s product or service.

It’s believed that the first-ever TV commercial was aired during a Brooklyn Dodgers versus Philadelphia Phillies game on July 1, 1941. The ad was for Bulova Watches, and it’s still in operation today. Some of the most successful TV commercials these days are by big names like Nike, Life Cereal, Old Spice, M&Ms, McDonald’s, Budweiser, Coca-Cola, and others.

Influencer Marketing – What Is It

In today’s world, an influencer is not only someone who can impact someone’s perception, but also someone who can persuade them to make a change. Whether it’s doing something differently or trying something new, influencers on social media should have three key abilities: being good at sales, having contextual credibility, and having a wide reach. The better they are at these skills, the more influential they will be. As social media has become increasingly popular, companies have realized the importance of utilizing it for marketing. Simply having an interesting website isn’t enough to successfully promote a business online. That’s why they are partnering with social media influencers to advertise their services and products.

Facebook Branded Content – What’s Involved?

Facebook made it easier for influencers to disclose their partnerships through a branded content tag, which tells people if they’re getting paid for promoting a product and who’s paying them. The tag works by having a company or public figure tag their sponsor or product in a post, which shows a “with” tag in a newsfeed view. This helps consumers know if the content is sponsored and gives advertisers more transparency about their influencer partnerships

Branded Content Tags – Key Benefits

So, why should advertisers bother with this whole “branded content and influencer” thing? Well, it has its benefits.

First off, it gives advertisers the ability to spread their message and promote their content further. Once an influencer tags an advertiser in a post, the advertiser can then boost that post directly from their Ads Manager. This means that the tagged post, just like any other post on the advertiser’s page, can be boosted to reach a wider audience.

Secondly, for businesses that are tagged, it provides access to insights. Advertisers can see the reach and engagement metrics of tagged posts in their Facebook Page Insights. Meanwhile, influencers will still be able to see their own metrics in their Page Insights and app insights. However, without the tag, advertisers cannot view engagement and organic reach from posts by influencers unless they get screenshots directly from the influencers.

Using Boosted Posts to Amplify Content

Hey, did you know that only a small fraction of an influencer’s followers can see their organic posts on Instagram and Facebook? Crazy, right? Even though their followers are the exact target market for certain brands, there are no guarantees.

That’s where advertisers come in! By investing some marketing money and boosting the influencer’s content, the message can reach a larger audience. Advertisers can even control the target audience based on interests and demographics.

As influencer marketing evolves, it’s important for businesses, advertisers, and investors to stay informed about new guidelines and transparency measures. After all, you want to make the most of your investment in Facebook branded content!

Facts about The Facebook Branded Content Tool

Hey, just so you know, the info I’m about to give you might change, so make sure to check the Facebook Branded Content Policy for the latest requirements and adjustments.

If you want to use the branded tool for Facebook, you need to apply for it. You can find the application page here, and if you manage multiple fan pages, just select the appropriate one from the drop-down menu.

Good news, even unverified Facebook Fan Pages can apply for the Facebook Branded Tool. And the approval process is super quick – usually within an hour! So, you don’t have to worry about missing out on any opportunities or deadlines. Plus, if a brand partner or sponsor wants you to use the tool, the approval process is even faster.

You can use the Facebook Branded Content Tool for sponsored reviews and posts. Even if a brand is mentioned in a blog post or shared image, it’s a good idea to use the tool, even though it’s not required. Sometimes influencers get messages to update shared partnered posts before they’re approved for the tool. But some of their past posts may also be hidden or deleted by Facebook.

When you tag a brand, the marketer is notified, and they have the option of boosting or sharing the post. So, if you tag a partnered brand, they might even reach out to you. Cool, right? Plus, they can access post-level insights, and you can see if they’ve boosted your post.

Now that you know all about branded content, Facebook can be even more beneficial to your business or your presence as an influencer. If you haven’t started using Facebook for marketing yet, there’s no better time than now! Your competition is already familiar with and using the Facebook branded content tool, so don’t get left behind!