PPC

As a paid-search analyst at Boomerang , one of the most fascinating and challenging aspects of my role is auditing potential Google Ads accounts. I find it exhilarating to delve deeper and uncover the real story behind the metrics. The first area I focus on is the account’s conversion actions, as this forms the foundation […]

As an Amazon seller, you are likely aware of the significance of directing traffic to your product pages. One effective strategy for achieving this goal is by utilizing Amazon Attribution links. These links are designed to trace and assign sales made from any website or platform to your Amazon store. In this article, we will

PPC advertising, also known as pay-per-click, can be a powerful tool for mortgage lenders to reach their target audience using Google, Facebook, and other search engine platforms. It offers a great opportunity to experiment with different advertising strategies and determine which ones work best for potential clients. The main objective of PPC advertising for mortgage

Google has launched a new PPC product called the Performance Max campaign in Q3 2022. If you’re a business that uses paid ads on Google, you may have already heard about it. However, you may still be wondering what it is and how to optimize it. Essentially, the Performance Max campaign is a type of

AdWords is Google’s Pay Per Click (PPC) advertising platform. Here’s how it works: you choose a key-phrase you want to target, set a maximum spend and a price per click, and then wait for the clicks to roll in. Basically, every time someone searches for the search string you have selected, a ‘bidding war’ will