As a paid-search analyst at Boomerang , one of the most fascinating and challenging aspects of my role is auditing potential Google Ads accounts. I find it exhilarating to delve deeper and uncover the real story behind the metrics. The first area I focus on is the account’s conversion actions, as this forms the foundation […]
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As an Amazon seller, you are likely aware of the significance of directing traffic to your product pages. One effective strategy for achieving this goal is by utilizing Amazon Attribution links. These links are designed to trace and assign sales made from any website or platform to your Amazon store. In this article, we will
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PPC advertising, also known as pay-per-click, can be a powerful tool for mortgage lenders to reach their target audience using Google, Facebook, and other search engine platforms. It offers a great opportunity to experiment with different advertising strategies and determine which ones work best for potential clients. The main objective of PPC advertising for mortgage
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Google has launched a new PPC product called the Performance Max campaign in Q3 2022. If you’re a business that uses paid ads on Google, you may have already heard about it. However, you may still be wondering what it is and how to optimize it. Essentially, the Performance Max campaign is a type of
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Developing a strong Facebook presence is a crucial aspect of digital marketing strategies. With 2.96 billion active users and roughly 1.97 billion active daily users, Facebook remains one of the most widely used platforms, with 69% of its users being adults. Therefore, creating a strong Facebook strategy is essential for businesses today. As the market
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To expand your business on Instagram, a robust marketing strategy is crucial. However, the question arises, what does an ideal strategy comprise? Unfortunately, there isn’t a universal solution for Instagram marketing. The optimal strategy for your business will depend on your specific objectives and target audience. Nevertheless, successful Instagram marketing strategies typically entail a blend
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Hey there! Are you sick and tired of sending emails that don’t seem to do anything? You’re not the only one. A lot of Ecommerce businesses have trouble with low email conversion rates. But don’t worry, it doesn’t have to be that way! In this blog post, we’re going to talk about the 5 essential
Hey there! Welcome to our latest blog post all about Instagram and how to create an awesome content plan. Whether you’re a business trying to increase your reach and engagement or an individual looking to grow your personal brand, having a solid content strategy is key to success on this platform. With over 1 billion
Building a Content Strategy for Instagram Read More »
Hey there! Do you know which marketing channel can give you the best return on investment? Yup, you guessed it right, it’s email marketing! But just sending out any old email won’t cut it. You need to make sure your emails stand out and grab the reader’s attention. So, how can you make sure your
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Social media is a game-changer for B2B marketing. It’s clear that the future of B2B lies in the digital world of social media. B2B businesses are already benefiting from social media in ways they couldn’t have imagined before. If you’re not convinced, just take a look at the amazing B2B campaigns on social media that
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